Sr. Manager/Manager Growth Marketing, Retention & Engagement

About Us

BiLira is one of the most promising FinTech ventures coming out of Turkey, supported by notable investors and partners. Our core technology is a 1 to 1 backed stable cryptocurrency that is pegged to the value of The Turkish Lira, whose value never changes. We are a group of passionate entrepreneurs with an ambitious goal democratizing access to financial products through decentralized technologies.

What We’re Looking For

We are looking for a dedicated Retention Marketing Manager to design and implement strategies that enhance customer loyalty and engagement. Your role will focus on the post-acquisition journey of our users, ensuring a satisfying and value-driven experience.


  • Design and manage customer lifecycle communications, including emails, push notifications, and in-app messages.
  • Optimize messaging and functionality on our website and app for maximum user engagement.
  • Optimize and manage loyalty and referral programs.
  • Implement strategies to increase user retention and lifetime value (LTV).
  • Collaborate with the creative team and leverage ChatGPT for content creation.
  • Analyze user data to inform experimentation roadmaps.
  • Develop upselling and cross-selling strategies.
  • Ensure tech stack relevancy and efficiency.
  • Manage and report on key metrics to optimize future campaigns.
  • Foster effective retention loops.
  • Work closely with the product and creative teams to ensure cohesive marketing efforts.

The Ideal Candidate

  • BA, MS, or PhD degree in Marketing, Communications or a related field.
  • Min. 3 years of proven experience in retention management, lifecycle marketing, and growth marketing preferably in a startup.
  • Strong analytical and quantitative skills.
  • Excellent communication and interpersonal skills.
  • Ability to work autonomously in a fast-paced and dynamic environment.
  • High level of discipline and integrity.
  • Both B2B and B2C experience is a plus.
  • Familiarity with blockchain technology and cryptocurrencies is a plus.
  • Fluent in English (Read, write, understand and communicate)


  • All of our teammates have significant ownership and impact on our business, as well as benefits like competitive salary, equity option, early payday and etc.
  • Preference given to candidates residing in Istanbul, and we support hybrid working arrangements.
  • Flexible schedule and the option to be remote up to 3 days a week (though we love to hang!).
  • Office perks (free coffee / food / snacks, co-working space, fun time and community activities)
  • Get to work at Turkey’s one of the top blockchain technology companies.
  • Collaborate with industry leaders and experts.

Join us if you have a proactive mindset, a desire to learn new technologies and a passion to create user-centered applications. Let's democratize finance and connect everyone to the decentralized internet of tomorrow!

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