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Senior Growth Marketing Manager, Retention & Engagement

We are looking for a dedicated Retention Marketing Manager to design and implement strategies that enhance customer loyalty and engagement. Your role will focus on the post-acquisition journey of our users, ensuring a satisfying and value-driven experience.

BiLira Token
BiLira Career
February 1, 2024
Location
Hybrid

About Us

BiLira is one of the most promising FinTech ventures coming out of Turkey, supported by notable investors and partners. Our core technology is a 1 to 1 backed stable cryptocurrency that is pegged to the value of The Turkish Lira, whose value never changes. We are a group of passionate entrepreneurs with an ambitious goal democratizing access to financial products through decentralized technologies.

What We’re Looking For

We are looking for a dedicated Retention Marketing Manager to design and implement strategies that enhance customer loyalty and engagement. Your role will focus on the post-acquisition journey of our users, ensuring a satisfying and value-driven experience.

Responsibilities

  • Design and manage customer lifecycle communications, including emails, push notifications, and in-app messages.
  • Optimize messaging and functionality on our website and app for maximum user engagement.
  • Optimize and manage loyalty and referral programs.
  • Implement strategies to increase user retention and lifetime value (LTV).
  • Collaborate with the creative team and leverage ChatGPT for content creation.
  • Analyze user data to inform experimentation roadmaps.
  • Develop upselling and cross-selling strategies.
  • Ensure tech stack relevancy and efficiency.
  • Manage and report on key metrics to optimize future campaigns.
  • Foster effective retention loops.
  • Work closely with the product and creative teams to ensure cohesive marketing efforts.

The Ideal Candidate

  • BA, MS, or PhD degree in Marketing, Communications or a related field.
  • Min. 3 years of proven experience in retention management, lifecycle marketing, and growth marketing preferably in a startup.
  • Strong analytical and quantitative skills.
  • Excellent communication and interpersonal skills.
  • Ability to work autonomously in a fast-paced and dynamic environment.
  • High level of discipline and integrity.
  • Both B2B and B2C experience is a plus.
  • Familiarity with blockchain technology and cryptocurrencies is a plus.
  • Fluent in English (Read, write, understand and communicate)

Benefits

  • All of our teammates have significant ownership and impact on our business, as well as benefits like competitive salary, equity option, early payday and etc.
  • Preference given to candidates residing in Istanbul, and we support hybrid working arrangements.
  • Flexible schedule and the option to be remote up to 3 days a week (though we love to hang!).
  • Office perks (free coffee / food / snacks, co-working space, fun time and community activities)
  • Get to work at Turkey’s one of the top blockchain technology companies.
  • Collaborate with industry leaders and experts.

Join us if you have a proactive mindset, a desire to learn new technologies and a passion to create user-centered applications. Let's democratize finance and connect everyone to the decentralized internet of tomorrow!

The world is changing with the financial revolution that started with Satoshi's creation of Bitcoin in 2009. We are looking for talented people who are passionate about cryptocurrencies and decentralized finance. If you are interested in joining BiLira, you can fill out the Google Form by clicking the button below!
Apply Here!