Senior Growth Marketing Manager, Acquisition

About Us

BiLira is one of the most promising FinTech ventures coming out of Turkey, supported by notable investors and partners. Our core technology is a 1 to 1 backed stable cryptocurrency that is pegged to the value of The Turkish Lira, whose value never changes. We are a group of passionate entrepreneurs with an ambitious goal democratizing access to financial products through decentralized technologies.

What We’re Looking For

We are in search of a highly skilled Acquisition Marketing Manager to spearhead our customer acquisition initiatives. Your role will be pivotal in identifying, engaging, and converting prospects into loyal customers, playing a vital role in our growth and success.

Responsibilities

  • Develop and implement robust acquisition strategies across organic social media, brand partnerships, and influencers/KOLs (Key Opinion Leaders).
  • Develop a robust content marketing strategy and calendar with a focus on SEO.
  • Lead performance marketing efforts on platforms like AdWords, Facebook, Instagram, TikTok, and LinkedIn.
  • Manage Telegram channels
  • Collaborate with the creative team and utilize ChatGPT for content creation.
  • Create and manage effective acquisition loops.
  • Design and manage incentive and co-marketing campaigns with partners.
  • Engage in PR activities, webinars and event organization as required.
  • Enhance our tech stack based on needs.
  • Conduct thorough analysis of campaign results to inform future strategies.
  • Collaborate cross-functionally to align marketing with overall business objectives.
  • Lead A/B and multivariate testing for campaign optimization.
  • Develop marketing playbooks and process documents.
  • Manage community building initiatives.

The Ideal Candidate

  • BA, MS, or PhD degree in Marketing, Communications or a related field.
  • Min. 3 years of proven experience in digital campaign management, performance marketing, SEO, and SEM preferably in a startup 
  • Strong analytical and quantitative skills.
  • Excellent communication and interpersonal skills.
  • Ability to work autonomously in a fast-paced and dynamic environment.
  • High level of discipline and integrity.
  • Both B2B and B2C experience is a plus.
  • Familiarity with blockchain technology and cryptocurrencies is a plus.
  • Fluent in English (Read, write, understand and communicate)

Benefits

  • All of our teammates have significant ownership and impact on our business, as well as benefits like competitive salary, equity option, early payday and etc.
  • Preference given to candidates residing in Istanbul, and we support hybrid working arrangements.
  • Flexible schedule and the option to be remote up to 3 days a week (though we love to hang!).
  • Office perks (free coffee / food / snacks, co-working space, fun time and community activities)
  • Get to work at Turkey’s one of the top blockchain technology companies.
  • Collaborate with industry leaders and experts.

Join us if you have a proactive mindset, a desire to learn new technologies and a passion to create user-centered applications. Let's democratize finance and connect everyone to the decentralized internet of tomorrow!

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